International Symposium on Education and Social Sciences

Keynote speaker (1)

photo- web use

Dr. Hui-Chun Chu

Department of Computer Science and Information Management

Soochow University

Introduction of Prof. Hui-Chun Chu

Dr. Hui-Chun Chu is currently an Associate Professor at the Department of Computer Science and Information Management, Soochow University. Dr. Chu received her Ph.D. degree from of the Department of Information and Learning Technology at National University of Tainan in Taiwan in July 2009. Dr. Chu serves as an editorial board member and as a reviewer for more than 15 academic journals. Her research interests include mobile and ubiquitous learning, game-based learning, information technology-applied instructions, flipped learning, and knowledge engineering in education. Dr. Chu has published more than 130 academic papers, including 55 academic journal papers, in which 29 papers are published in well-recognized SSCI journals. Owing to the distinguished academic performance and service in e-learning, she received the Annual Young Scholars Outstanding Researcher Award--Ta-You Wu Memorial Award from the Ministry of Science and Technology in 2014. In addition, she has been invited to serve as the chair of Taiwan “classroom, ubiquitous, and mobile technologies-enhanced learning” Special Interest Group (CUMTEL SIG)” since 2015 and the Associate Editor of IEEE Transactions on Learning Technologies (SSCI) since 2015. She has also served as the guest editor of Interactive Learning Environments (SSCI) in 2013 and 2016. Moreover, Dr. Chu received the reward of “The top 50 Flipped Learning leaders in higher education worldwide” in 2018.

Research Interests

Mobile and ubiquitous learning

Game-based learning

Information technology-applied instructions

Flipped learning

Knowledge engineering in education

Title: Applications and findings of adopting mobile learning strategies in flipped classrooms


The flipped classroom has been recognized as an innovative and effective pedagogy. It inverts the traditional instruction mode by introducing teaching content before class, and hence teachers can use class time to help individual students solve their learning problems and improving their learning outcomes through practicing, interactions and applications. While the effectiveness of the flipped classroom has been identified, the challenges of applying it to school settings have also been pointed out, such as the strategies and principles for designing effective in-class learning activities and helping students actively learn in the before-class context.

In this speech, the challenges, as well as the definition, characteristics, and educational objectives of flipped learning, are introduced; moreover, the mobile technologies enhanced flipped learning model is proposed by integrating the features of mobile and wireless communication technologies into the flipped classroom strategies to provide a guidance for educators to develop effective flipped learning activities and plans for helping students learn seamlessly across contexts.

Keynote speaker (2)


Dr. Purrie Ng Pui Yee

Associate Professor

Division of Culture and Creativity

BNU-HKBU United International College

Introduction of Prof. Purrie Ng Pui Yee


PgC in

Professional, Vocational and Higher Education, The Hong Kong Polytechnic University, 2004

Ph.D. in Design

School of Design, The Hong Kong Polytechnic University, 2003 Design

School of Design, The Hong Kong Polytechnic University, 1995

B.A. in Economic

(Minor in Art History), The University of Manitoba, Canada, 1987

Work Experience:

Associate Professor, Programme Director, CCM (DCC), UIC, Sept. 2018 - present

Assistant Professor, Programme Director, CCM (DCC), UIC, Sept. 2016 - present

Assistant Professor, Programme Director, CCM, DBM, UIC, 2013 - 2016

Assistant Professor, Acting Programme Coordinator, CCM, DBM, UIC (2012–2013)

Lecturer & Subject Leader, Programme Leader (Continuing Education), School of Continuing and Professional Education, HKIEd (2006- 2012)

College Lecturer, HKUSPACE Community College (Arts & Humanities) (2004–2006)

Curriculum Project Co-ordinator, EMB, Curriculum Development Institute, Arts Education Section, Visual Arts Dept., Hong Kong Government (2002-2004)

Set Designer (Assistant Programme Officer), Radio Television Hong Kong, Art Services,

Set Design Department (1989-1993)

Assistant Interior Designer, Tat Hoi Design & Contracting Co.& Eddy Koo Architects Company (1987-1989)

Title: UIC Research Grant (Category I): The Innovation of Creative Business Strategies on the Regeneration Stage of Pearl River Delta regions - Case studies on Cultural and Creative Companies in Hong Kong, Macau, Shenzhen, and Zhuhai


For the past two decades, cultural and creative Industries have played a more and more significant role for restructuring the urban economy in Pearl River Delta regions (PRD). However, in the midst of all these rapid changes, limited research has been conducted among the Pearl River Delta regions after their business regenerated in the past few decades.  In order to put the research into focus, four regions of Pearl River Delta are chosen as our case reports. Since 80's onwards, the PRC government has established all these 4 areas as Special Economic Zones under the People's Republic of China (SEZs). The common characteristics of choosing these areas, including Hong Kong[1], Macau, Shenzhen and Zhuhai because they are evolving and diversifying their business models in varying degrees to tertiary industries, including cultural or creative industries in these few decades. Through the study, we would like to explore any similarities or differences among these areas. Regarding methodology, this is an exploratory study involving a set of questionnaires of totally 30 questions (29 semi-structured questions with 1 open question). The first set of questionnaires were sent out to the public as an initial focus group study. Then some key summary tables were compiled and analyzed afterwards.  The significant outcomes are twofold, firstly, it will contribute some valuable data for creative business strategies related to Creative Industries; secondly, it will provide teaching materials for creative services management projects practically.

Keywords: Innovation, Creative Business Strategies, Creative Supply Chain

[1] According to the latest statistics, Hong Kong has around 39 200 cultural and creative industry-related establishments, with about 200 000 practitioners engaged. Cultural and creative industries represent around 5% of the Hong Kong's Gross Domestic Product. (Source:


Online Submission

Important Dates

Submission Deadline
February 19, 2019

March 19, 2019

Notification of Acceptance
From March 8, 2019

Paper reviewing takes 20 days

Registration & Payment Deadline
April 8, 2019
Final Modification Deadline
April 23, 2019